5 Elements To Include On Your Landing Page To Attract Your Ideal Audience

You have about 5 seconds to grasp the attention of your audience when they first get to your homepage. If it isn't visually appealing or they have no idea what you do, they will click off. 

Here are 5 crucial elements to include on your homepage to make sure they stay, click around and get excited about your biz!

What You Do

As soon as someone clicks on your website you want to make what you do front and center so your audience understands what your business is.

Who You Service

This helps people understand who you work with, so that if they fit under that category they will automatically have that connection.

For example, front and center on my website is "Brand styling and strategy for passion driven entrepreneurs" BOOM 2 birds, one stone!

Photos

Make your homepage visually appealing. Excite your audience and get them excited about working with you! Create branded graphics, banners and photos that go with your branding that differentiate yourself. 

Call To Action

After visiting your homepage, where do you want the to go? To your services, to your blog, to your contact page? Create buttons, images or links that go to these places to help them navigate your site!

Opt-In To Your Newsletter

Last, but certainly not least is an awesome opt-in that they can't refuse! Have it as a pop up so they can't miss it with the option to close out and then have it in at least two other places on your website. I have it in my blog sidebar as well as on the bottom of my homepage! 

Speak their language and think of them when posting or designing anything for your brand!

What are some elements that you include on your landing page that are important? 

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Morning Ritual For Success

As a creative female entrepreneur, it is so easy to be in work mode 24/7. If you ask anyone around me, they will tell you I am a workaholic, I could work day in and day out on my business. This is not always a good thing as it could lead to burn out and the dreaded rut syndrome. I decided to make some changes a few months back and not only feel more clear and inspired, but happier and not as stressed! 

The number one factor in this was creating a morning routine to clear my head, have a little me time and relax before the craziness of the day begins. All the extremely successful entrepreneurs you hear about (Tony Robbins, Richard Branson & Mark Zuckerberg) have morning rituals they do every single day! 

The first tip I have is to do what works for you and start off small. We can't all wake up at 4 am, go on a 5 mile jog & do an hour of yoga on a beach (I know that will never be a reality for me). 

My Routine:

The first thing I do every morning is make myself a nice hot cup of coffee (Eight O'Clock medium roast is my fave)! After I make my coffee and I am still cozy in my pjs, I will open up my iPad (not my phone or computer as it is way too distracting) and read my daily devotional, journal (Day One is a great free app), review my goals and affirmations, doing some visualization and reading a bit of an inspirational book. After that, I will ease into the day watching some youtube videos while I continue to sip on my coffee. I also like to put on a morning energy or de stressing meditation every once in awhile which definitely helps keep you calm! When possible I also like to do some stretching or yoga to loosen up the muscles! 

I find the most important part of having a morning ritual for success is not check social media and email first thing as the feeling of to dos and stress set in pretty quick and that is no bueno for a positive mindset. 

Do you have a morning routine? I challenge you to create a little morning ritual and do it every morning for the next 5 days and see how much of a difference it makes!