Caroline Rogers (also well known as Cali) is the owner and designer behind CJD. A bookworm, avid coffee connoisseur and passionate designer, she is a small town girl from New York who has always dreamed big. She has been studying graphic and web design for the past 4 years and has experience in sales, design, advertising & styling! Cali Jae Designs was established in 2014 through her love of aesthetics, design and more importantly, how she could help others with their own brands and goals. She desired to create an inspiring space for ambitious creatives and entrepreneurs, to guide them in building their online empire. Caroline hopes to inspire and empower other females to pursue their passions and be confident in all they do. She puts her heart and soul into every project striving to make her clients happy and inspired. CJD embodies passion, creativity and more importantly a mission to help others create a beautiful business that represents their unique self! 

My Mission

My mission is to empower my fellow female creatives and help them achieve their goals and get organized in style. I help the creatives, the planners, the entrepreneurs, the dreamers, the doers and the passion pursuers. My goal is to help you focus on productivity and have fun doing it! Get rid of overwhelm, burn out, and feeling like you have 100 tabs open in your mind. My mission is to help you plan and achieve your goals step by step to design a life you lvoe! 

My Story

I have always loved design and style ever since I can remember. It wasn't until high school when struck with health issues where I found my passion for designing things. As I was extremely limited I found a creative outlet and started sketching and making collages from magazines.

After some tough years, I received my degree in Fashion Merchandising and loved every second of it. During fashion school I started a lifestyle blog and started to get recognized by my peers and teachers for my skills and started helping them with their own blogs and social media. This is where I found my love for graphic design. Students were coming to me for help with Adobe programs and techniques. I started Cali Jae Designs in November of 2014 when I felt called to start my then branding and design business. From 2014 until early 2016 I worked with some of the most amazing women across the world and have created lasting relationships which I value greatly. I loved helping female entrepreneurs build and grow their brand, I loved sharing inspiration and empowerment.

It wasn't until a bad car accident where I had to stop everything to focus on my health. Let's just say 2016 was a rough year, I'll spare the details. Through my health struggle I found comfort in planning and goal setting to help my anxiety and to get myself back on track. Little did I know it would spark such a beautiful flame.

I was immersed in the planner community and made some incredible life long friends. Through planning I had that creative spark again like I did back in high school with fashion. I started using my graphic design skills to create inserts, graphics, and stickers and completely fell in love. I was able to combine my love tor style and design and knew it was a new chapter for my business. I am so honored and proud to be able to offer products I love and to be able to help fellow creatives to plan in style and achieve their goals! Thank you for joining this journey with me, it truly means the world to me! I would love to hear from you and how I can further help you!