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Cali Jae Designs Blog

My Logo Design Process

March 17, 2016 Caroline J Rogers

- Client Questionnaire or Phone Consult -

This is where I like to start to get to know my client and their business a bit better so I can understand and ask questions about what they are looking for and what they want incorporated.

- Inspiration & Color Palette-

This is one of my favorite parts of the process. I either have the client create an inspiration board or a Pinterest board incorporating elements such as colors, textures, photos and anything else that inspires them for their logo. From the inspiration boards we pick a color palette where the colors are complimentary to one another. 

- Sketch -

I am a planner so I always like to do a bit of sketching after the inspiration phase. This helps me to get a better idea before rushing to the computer and is a smoother transition to digitize it. 

- Logo Concepts & Brand Mark - 

This is when I get to the fun part. This is when I start creating logo concepts plus brand marks to go along with the logo concepts. The number of concepts really differentiate from person to person but it is an amazing process to see something come from a passion & some inspiration. I use Illustrator & Photoshop to create the files and then send them off to the clients in multiple formats to fit what they need. 

NEED A NEW LOGO? INQUIRE HERE
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Hi passionista's, welcome to my blog! I'm Caroline aka Cali and I am a graphic and web designer for passion driven entrepreneurs. I help creatives just like you build beautiful stand out brands! I am an avid coffee drinker, fashion enthusiast and beach lover. I hope you find inspiration, empowerment and learn a few bits and bobs with your visit here :)  

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Is self-doubt and fear holding you back from accomplishing your goals? In order to move forward and step into your unique power you need to cut the cords of doubt and just go for it. Take small steps each and every day to push through the fear and st
Hi my loves 💗I know the new collection was supposed to launch today and I was extremely excited for it but my health has not been cooperating with me and I will be needing to take some time off after much thought. Thank you guys for understanding 💗
#fridayintroductions hi my loves I'm @carolinejrogers and I'm the graphic designer and blogger behind Cali Jae Designs. I help creatives get organized in style and empower females to pursue their passions! I'm a planner girl, coffee connoisseur and d
bloom where you are planted 💗 what is your number 1 tool you use in your business? ✨
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