5 Key Signs It Is Time To Rebrand

Have you thought of rebranding your biz, but the thought of it seems daunting or you don't know where to start?

Branding is a process and you want to make sure you hire someone who is efficient and knowledgeable in that specific field. Read the post HERE about why you should hire a brand stylist

Here are 5 key signs it is time to rebrand:

Your brand doesn't speak to your vision or reflect who you are

Your vision has changed and the look of your business doesn't match the message you are trying to send. You may feel like there is a disconnect between the look of your business and your personality. You want your brand to have your personality shine through!

You switched gears in your biz

You may have switched industries, added new services or made some changes that need a new look or vibe. You want your branding to showcase what your business has to offer and have it make sense with what you do. 

It doesn't inspire you or your audience

When you look at your branding, do you get excited and inspired? If not, it is surely time to rebrand. If you aren't excited or inspired by your brand, your audience won't be either! You desire a killer image that your audience loves, so make it happen! 

You don't have a consistent look 

If you don't have a specific color palette, fonts or graphics you are at a disadvantage. You need these in order to create brand recognition among your audience. You want someone to come to your website or see a graphic and say yep that is definitely her! 

You want to be more unique and have a memorable brand

You want to stand out in your industry and have your audience remember your look and keep wanting more, right? Investing in brand styling and strategy is great to make sure your look is unique and have people fall in love with your business. 

If you are dealing with any of these set backs, this is your sign to make it happen and take that leap of faith! 

Are you ready to rebrand your biz and start gaining the right attention? 

Instagram Tips For Success

I don't know about you, but Instagram is my happy place (at least when it comes to my phone). I have really taken time these past few weeks to focus on Insta and put lots of effort into making it the best it can be!

Put Your Bio to Good Use

You want to make sure you are telling your audience what you do, how to contact you, a fun hashtag to use that you can track & a call to action for your link. For example this is my bio at the moment. I like to switch up my call to action every so often to see what gets the most clicks. You want to make sure your bio is clear, fun and leads your audience to where you want them to go. 

Have A Theme

I heard this for the longest time and waited on it because I didn't know which direction to go in. You know it was bad when your sister is even saying "Sis, you really need a theme." I finally decided on a theme after I rebranded my business as I felt it fit and inspired me. So many people ask me how I did my current theme and it is so simple. I just do a custom quote I designed every other picture and it turns out like this! A theme can be a signature custom graphic, stock photos, a filter, or white background. I have to say I am really proud of my theme and can't stop looking at it (Am I the only one obsessed with pink and gold?)

Have A Consistent Color Palette

I always recommend having a color palette that has something to do with your branding so it is recognizable and looks seamless. You want all of your photos to look like they go together so having a theme plus a nice color palette is important. 

Put Time & Effort Into Your Photos

This is probably a given but it is true. To have a successful Instagram you need to put out good quality photos and really put some time and effort into crafting them to make sure they go well with each other. You don't want to have blurry photos or really dark photos. Look at your Instagram from your ideal audiences eyes, would they like it? What would they want to see?

Showcase Your Services or Products

You want to make sure you are monetizing your social media platforms and showcasing your items to their full potential! In your Insta photos make sure in the description you use a call to action either leading people to your bio link or asking to comment or go to your website. Be creative with showcasing your biz, make it fun! 

Share The Love

This is something new I have been enjoying doing. I share other fabulous females photos that go along with my theme and color palette (of course giving them credit) and saying something nice about their feed. This allows them to get some new traffic and who doesn't like sharing the love?

Comment & Like

Every morning and evening, I set time aside to work on my Insta comment and like game a bit. I scroll through my feed and like and comment on any pictures I like (leaving a NICE comment, positivity people!) After that I will scroll through some relevant hashtags in my niche and like and comment on those photos. Doing this and really connecting with my audience has increased engagement by a ton! 

Use Relevant Hashtags

This one goes hand in hand with the one above. You want to use relevant hashtags that your ideal audience use and browse through on your photos. You can use however many you want, I use about 29 in a comment below the description. Copy and pasting is a beautiful thing ;) I put all the hashtags into notes on my phone and then copy them in when I post a photo! 

After using these strategies on my Instagram for the past few weeks I have seen an increase in engagement, follows, comments, likes and I have enjoyed connecting with so many of you and making new friends! 

What are some of your Instagram tips? 

Are we friends on Instagram yet? If not, click here!