How To Successfully Use Facebook Groups

In a previous blog post about Facebook Groups For Creatives, I had said I thought Facebook was a dying breed until I discovered Facebook groups. These Facebook groups have been a game changer for my business. I have not only received clients from them but have built incredible relationships from them!

PROVIDE VALUE

Position yourself as an expert in your field. What are your ideal clients pain points? Try solving them in a  post targeting them! 

ANSWER & ASK QUESTIONS

Facebook groups are a great way to not only learn new things but to receive feedback and ask questions so you can grow your knowledge. 

BE VISIBLE

By providing value and answering and asking questions, you are being visible. When you are visible in Facebook groups and people see your name over and over again they will see you as an expert in what you do and will spark their interest. 

DO NOT ONLY PROMOTE YOUR BIZ

Usually in groups there is a specific day where you can share your services and new posts. Do NOT only promote your business. This is such a turnoff and if you are not providing value and engaging with others people won't be interested. 

REACH OUT TO PEOPLE THROUGH PM

If you see someone struggling with a certain issue and you feel like you can help them, reach out to them through a private message. This will help you start building relationships and introducing yourself to new faces. This is also great if you want to inquire about their services or learn more about their business!

OFFER FREEBIES

Let's be honest, who doesn't love something that's free? Incentives are key in business. People want to know what is in it for them, so give them a taste! When people see free their eyes light up. Whether it is an ebook, a video series or a special promotion people will appreciate that you gave it to them for free. Hey you never know what will come from it!

START YOUR OWN GROUP

Community is a huge aspect of any business. Starting your own group is a great way to build a community around your brand and have a specific group that you can go to!

How do you use Facebook groups for your business and what is your number one tip?

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