We all know how important social media is in business, especially for us online entrepreneurs. Social media can be a full time job so you want to make sure you are making the most out of your time and posts!
ENGAGE WITH YOUR AUDIENCE
Being active in your social media communities is so important. Just tweeting once a day is not going to do anything for your business. Engage with your followers, speak with them, ask them questions, thank new followers, shoutout businesses you are enjoying and have conversations! Engagement will help you come across more personable and will earn trust amongst your target.
PROVIDE VALUE YOUR TARGET AUDIENCE ENJOYS
Providing value is another key aspect you absolutely need in your strategy. What is your target market looking for help with? How can you solve their pain points? Keep these questions in mind when posting on social media, focus on how you can help them and give them valuable tips and resources!
HAVE A UNIQUE PLAN FOR EACH SOCIAL MEDIA PLATFORM
To get maximum engagement across your social media channels, you want to have a unique presence while still keeping to your business goals and providing value to your target audience. For example, on Facebook you may want to talk about business tips and share business articles and resources. On Twitter, you may want to share advice and engage in Twitter chats to make yourself stand out as an expert in your field. On Instagram, you may want to share behind the scenes of your business and a day in the life of what you do and accomplish. Your audience will be more inclined to follow your different channels if they each have something valuable to offer!
What are you currently focusing on in your social media strategy? What changes would you like to make in order to grow?