Let's be real for a minute here. What successful business doesn't have good design elements that they use in their marketing efforts? *cricket noise*
Design (brand, web or graphic) is vital for all businesses no matter what field they are in. Custom design helps your brand stand out and allows your marketing efforts to be visually appealing and attract your ideal audience.
Good custom design allows your brand to stand out among your audience and will grasp your audiences attention.
Be Visually Appealing
Visual appeal is a huge aspect in business. What was one of the reasons you decided to work with someone? Was it their stunning website or photography? Really think about the visuals of the companies you see everyday.
In order to to be taken seriously as a business you have to keep it professional looking. People will see you as an expert and will appreciate what you put into your biz.
Attract Your Ideal Audience
I love soft hues of blue and pink and fall for anything with gold or sparkles. Because of that and my love for simplistic and modern design, I gravitate towards products and companies that include that in their design elements. Always have your target audience in mind when designing and marketing your business.
Increase Your Following
It is no secret that posts with nice pictures get way more engagement than posts with just plain links. People will be more inclined to follow you when you put some effort into your marketing and when they visually enjoy what you are putting out there into the cyber world.
Let me know in the comments below what your number 1 tip is for designing for your marketing efforts whether it is in social media, your newsletter or your blog!