I get asked quite often if Snapchat is even worth it. There are so many social media sites out there, why should you or even want to use another one? As video is quickly gaining as a top aspect in online businesses I can tell you that it is 100% worth it if your ideal audience is in the millennial age range.
I have been on Snapchat for quite some time now and have fallen in love with the app to build relationships with my audience and market my business. Here are some ways that Snapchat can help your biz!
BEHIND THE SCENES
People love getting behind the scenes looks into businesses they enjoy. It's one thing to see a beautiful website, but it's a whole different experience once they see the environment and process of what goes on behind the screen.
PERSONALIZE THE EXPERIENCE
Snapchat allows you to give a more personal look with your business. They can put a face to a business and really get to know you. Building this rapport with your audience is key in the like, know and trust factor.
MAKE IT UNIQUE FROM OTHER SOCIAL MEDIAS
Share different content on Snapchat than you would on other social medias. Share specials, updates, sneak peeks, etc.
BRAND IT TO YOUR BUSINESS
You can add emojis that are relevant to your brand, have fun drawing on your photos or add a signature theme that your audience will automatically know as yours!